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Real Estate 101 Chapter 1
Blog for First Time Home Buyers
I
am a real estate agent and a Realtor. Most people use those labels
interchangeably, so let’s clear that up right off the bat. A Realtor is a member
of the National Association of Realtors, which is a trade group for the real
estate industry. Kind of like a union, or small business association. We pay
dues, and get some member benefits and some advertising. We also are required to
adhere to a strict code of ethics and high standards of practice.
A real estate agent is not required to join the NAR and many agents and
offices opt out in order to save money on the dues which are kind of high.
I’d say most of these agents are hard working and ethical without having to
join the trade group. But technically, they are not Realtors. The name
Realtor was invented by the NAR to differentiate their members from
non-members. I guess it’s safe to say that they have done a lousy job of
making that distinction clear to the public. OK, so that’s cleared up.
The Truth
I am writing this blog in an effort to connect with first time home-buyers so
that I can work for them, sell a property and get a paycheck. So, in order to do
that, I think a good way to meet home buyers is to help them understand how the
whole real estate game is played. And believe me, there are some “players” out
there in the industry. I’d say that real estate agents as a group are viewed
with about the same respect as a used car salesman. (No offense to you guys –
you have my sympathy.) Why? Plenty of reasons, and plenty of horror stories, and
a lot of misinformation, suspicions, and mistrust. After all, we get paid to
sell properties, so we definitely have an agenda. You as a home buyer do NOT
want to be “sold”.
I am
in my 50's. That sounds “way over the hill” to many younger people, and I’ve
heard plenty of them express the desire to work with someone closer to their own
age. That’s fine, and I understand. But consider this; my age group contains
people who have attained the highest levels of their careers. CEOs, Senators,
writers, artists, etc. etc. With age comes experience and caution. Those are
qualities that should be important to you when choosing an agent. I also own a
home, have no kids and have a comfortable level of investments for lean times
and retirement. In other words, I don’t have to scramble for money to pay for
costs associated with children, cars, rent, mortgages, loans, credit cards and
all that goes with that kind of life. So I don’t need to make an immediate sale,
and I don’t need to push anyone to do anything.
I don’t care how long it takes for you to find the right home for your
circumstances. I’ve driven clients all around the Seattle metro area from
Federal Way to Everett, the Eastside and everything in between. I’ve shown some
clients over 100 homes before they settled on the right one. Why? Because these
clients wind up happy and satisfied, and I get referrals from them when someone
they know needs a real estate agent.
The Cost
Here’s
the good part for you, the buyer. Working with a buyer’s agent to find and buy a
home doesn’t cost you a dime if you buy a house that is listed with the
Northwest Multiple Listing Service. Most homes for sale wind up getting listed
in the MLS in the end, even if the seller started on Craig’s List, or a FSBO
(For Sale By Owner) service. In those cases, most sellers are still willing to
pay a buyer’s agent a fee or percentage since they bring a live buyer to the
table, and handle most of the transaction details. I’ll get into an explanation
of the MLS and FSBO’s later.
Who pays me then? The seller pays both me and the listing agent (the real
estate agent who is marketing the seller’s home) a split of a percentage of the
selling price from the proceeds of the home sale. This may sound like a conflict
of interest since the seller is paying me. It is not. When working with a buyer,
the laws of Washington State designate me as a buyer’s agent and all of my
duties are bound to my client. Read about the Law of Agency
here.
On
the other hand, if you go to an open house hosted by the listing agent, or call
him or her directly, and you want to make an offer on the home, then the listing
agent becomes a “dual agent” and juggles the deal between the seller and
the buyer. He then is unable to disclose any confidential information to either
party. He cannot and will not help you arrive at a price or terms for your offer
– you are basically on your own, other than getting the documents drawn up for
you. He won’t tell you that the furnace is old, or the panel is obsolete, or
that the roof needs replacing, etc. If it were me, and I didn’t know much about
value and procedure, I’d stay away from a dual agent. He is conflicted
financially too – he gets to “double end” the transaction, getting both the
seller and buyer sides of the commission – in many cases doubling his take. Oh
yes, he would love that!
Form of Payment
There is no set commission rate and the percentage and splits are all
over the place. Typically the buyer’s agent gets 3% of the sale price, but not
always. That’s a good pay check, and makes the risk of working for buyers worth
it.
What
risk? Let’s say I did show you over 100 homes; that’s countless hours of
research, communication, driving, gas, and time that I get nothing for - unless
you buy a home. You might be working with more than one agent and not telling
either one about the other. You might walk into an open house and make an offer
directly with the listing agent without calling me. You might not be completely
honest about what you can afford, or if you really want to buy and are “just
looking”. It may be months before I see any money, especially on bank-owned or
short-sale properties. I’ve had all of the above happen to me over the years. So
yes, there is a risk, and it’s all mine. I prefer to trust people, so I don’t
ask them to sign an “exclusive buyer agency” contract. I figure that if you
don’t like my service, you should be free to fire me. On the other hand, I’d
like to be able to trust you too.
Do
I deserve the nice check? Absolutely. I am a licensed professional, and I am
required to participate in continuing education to stay licensed. I’ve attended
classes on everything from finance to feng shui. I advise you on what makes
sense financially, and I advise you on the condition of the home. I drive you
around, I educate you about the entire process. I draw up and manage complex
contracts from the offer to closing the sale. I can help you select a mortgage
professional, and inspector, and repair services. I answer every question of
yours that I can, and those I can’t, I find the answers for you elsewhere. Plus,
there are about a zillion agents around here, all scrapping over the same pie.
Which means that most of us don’t get as many sales as we would like.
Sure, there are “heavy hitters” who bank-roll a listing and volume sales
machine, but most agents can’t afford the marketing expenses associated with
“production”. The heavy hitters go out and get the business, and their
associates do most of the work. Unless they are staffed up really well, you will
be competing with plenty of other clients for their time and attention. You are
usually better off with the little guy who is helping you almost exclusively.
So yeah, I deserve the check. But the only way I get it is from the proceeds
of a sale for my client. I get no salary, no expense account, no medical
insurance, no car allowance. No nothing! As a real estate agent, I am an
independent business person just as if I ran my own espresso stand, or dentists
office. So that nice check gets to cover all those expenses, as well as a
monthly brokerage fee to the office I belong to. Most agents pay at least
$300/month, and some as much as $1500 a month. Others work on a “brokerage
split” where the office gets half of their pay until they’ve coughed up a
minimum. Anywhere from $12,000 to $24,000 per year. Yikes!!
So now you’ve got the insider low-down on how agents get paid, and hopefully you
will be somewhat sympathetic to the challenges of working as a real estate
agent. It is a tough gig, and about 80% of those who try it decide not to stick
with it. Managing brokers spend about half their time trying to recruit new
agents. Once these agents run out of friends and family for sales, they hit the
wall and wash out. So yes, there are plenty of desperate characters in the
industry fighting to keep their heads above water. And YOU don’t want a
desperate character working for you. They WILL try to sell you something as
quickly as they can.
And that’s how we as a group got our reputation. On the other hand, if you ask
someone about “their agent” you will most likely hear very good things about
them. It’s the old “one bad apple spoils the barrel” thing that people notice.
When I read online reviews, it’s often the bad experiences that people like to
share with world – to both vent frustration and warn others. Good experiences,
(like news) are generally under-reported. Call it human nature – I’m the same
way sometimes.
Watch for my next blog – I will try to keep it sequential unless a tangent comes
along.
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